On Monday, June 12, 2017, The Alterural Association, as part of the project "Empowering rural tourism destinations around Sarajevo with the goal of diversifying rural economy" financed by the EU, organised a workshop on "Trends, digitalization and visibility in the Global Market in Rural Tourism". The workshop was held at Hotel Hills in Ilidža. Participants of the workshop were also members of the Forum Strica Zaruđe, Šaban Ibrišimović in front of the village household Ibrišimović and representatives of Tourist info center Vareš.
This was the second in a series of thematic training sessions aimed at creating a tourist cluster that will include rural areas around Sarajevo. The project of creating and implementing this cluster also includes members of the Women's Forum Strica-Zaruđe.
At this workshop, the lecturer was a renowned expert in the field of rural tourism Mr. Robert Bačac. His lectures, extremely useful lectures, covered several topics from the rural tourism segment, beginning with the introduction of the workshop participants with modern trends in rural tourism through the definition of the SWOT matrix of the rural tourist destination around Sarajevo to familiarise with promotional activities and marketing in rural tourism.
